Privacy Policy
Last Updated: January 2025
Welcome to FitAura ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience while using our mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
By using FitAura, you agree to the collection and use of information in accordance with this policy.
Key Points: FitAura is designed with privacy in mind. We use device-based tracking (not account-based) for free credits, allowing you to use the App anonymously. We do not collect personal information unless you choose to create an account or subscribe to Premium.
1. Information We Collect
1.1 Information You Provide
- Account Information: If you choose to create an account or use social login, we may collect your name, email address, and profile picture.
- Product Images: When you upload product images for virtual try-on, these images are processed locally on your device and may be temporarily stored for processing purposes.
- Subscription Information: If you purchase a Premium subscription, we collect payment information through Apple's secure payment system. We do not store your payment details directly.
1.2 Automatically Collected Information
- Device Information: We collect device-specific identifiers (such as iOS Identifier for Vendor or Android ID) to manage free credits on a per-device basis. This allows us to provide free credits without requiring account creation.
- Usage Data: We may collect information about how you interact with the App, including features used, screens viewed, and actions taken.
- Technical Information: We collect technical data such as your device type, operating system version, app version, and crash reports to improve app performance.
1.3 Information We Do NOT Collect
- We do not collect your precise location data
- We do not access your contacts, calendar, or other personal data stored on your device
- We do not track you across other apps or websites
- We do not sell your personal information to third parties
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide Services: Process your virtual try-on requests, manage your credits, and deliver App functionality
- Device-Based Credit Management: Track free credits per device (not per account) to allow anonymous usage and prevent abuse
- Premium Subscription Management: Process and manage your Premium subscription, including payment processing through Apple
- To Improve Our Services: Analyze usage patterns to enhance App features, fix bugs, and optimize performance
- Customer Support: Respond to your inquiries, provide technical support, and address issues
- Legal Compliance: Comply with applicable laws, regulations, and legal processes
3. Data Storage and Security
3.1 Local Storage
Most of your data is stored locally on your device:
- Device identifier for credit tracking
- Credit balance and usage history
- Premium subscription status and expiry
- Saved try-on results in your gallery
- App preferences and settings
3.2 Cloud Storage (If Applicable)
If you create an account, we may store your account information and try-on results in secure cloud storage to enable synchronization across devices. This data is encrypted and stored securely.
3.3 Security Measures
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of data in transit and at rest
- Secure authentication methods
- Regular security assessments
- Access controls and monitoring
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
4. Device-Based Tracking
FitAura uses device-based tracking for free credits to comply with privacy regulations and allow anonymous usage:
- Device Identifiers: We use platform-provided identifiers (iOS IDFV or Android ID) to uniquely identify your device
- Per-Device Credits: Free credits are allocated per device, not per user account. This means each device receives 2 free credits, regardless of how many accounts are used on that device
- Privacy Compliance: This approach complies with Apple's privacy guidelines and allows users to use the App without creating an account
- No Cross-Device Tracking: We do not link device identifiers across different devices or track you across apps
5. Third-Party Services
We may use third-party services that collect information used to identify you:
- Apple App Store: For in-app purchases and subscription management. Apple's privacy policy applies to payment processing.
- Analytics Services: We may use analytics services to understand App usage and improve our services. These services may collect anonymized usage data.
- Cloud Storage Providers: If you create an account, we may use cloud storage providers to store your data securely.
These third-party services have their own privacy policies. We encourage you to review their privacy policies to understand how they handle your information.
6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Data Portability: Request a copy of your data in a portable format
- Opt-Out: Opt out of certain data collection practices
- Account Deletion: Delete your account and associated data through the App settings or by contacting us
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
7. Children's Privacy
FitAura is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
8. International Data Transfers
Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using FitAura, you consent to the transfer of your information to our facilities and those third parties with whom we share it as described in this policy.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information held by us
- Right to opt-out of the sale of personal information (we do not sell your information)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the information provided below.
11. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):
- Right to access, update, or delete your personal information
- Right to rectification of inaccurate data
- Right to object to processing of your personal information
- Right to restriction of processing
- Right to data portability
- Right to withdraw consent
To exercise these rights, please contact us using the information provided below.
12. Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.
13. Contact Us
14. Consent
By using FitAura, you consent to our Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our App.
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